CHECKOUT PAGE

ORDER DETAILS  

Retail book price: $24.95 25% off the cover retail price: $18.71 Standard shipping fee within continental USA: $3.11 Total Charge: $21.82

Order Summary
MEANING

About the Authors

Ash Seddeek and Leslie Rubin are co-founders of the Executive Greatness Institute (EGI). EGI is a leadership communication company offering services to help business leaders create a strong leadership brand, executive presence, and develop a solid messaging platform. They pride themselves on helping leaders hone their communications skills by working with a dream-team of executive coaches and experts. The site executivegreatness.com is soon to be launched.  

Separately and together, Ash and Leslie have worked with some of the iconic leaders in high tech but they didn't stop there, they interviewed leaders across a number of industries to prove their hypothesis. When it comes to pivotal moments, true leaders create meaning and clarity and in so doing thrive in their own right.  

Ash Seddeek

Ash Seddeek


Ash Seddeek | a best-sellig author, Ash coaches leaders, experts and entrepreneurs on how to create the shortest path to profits and clients. He connects his work to his Own it. Win it. Crush it. Profit Success Formula coupled with the leadership communications strategies shared in this book. Ash has worked with C-Suite business leaders at Cisco Systems, Oracle Corporation and Deloitte. He's also the founder of the Top 1% Sellers Academy and Digital Wallet, Inc: a Fintech company.

Leslie Rubin

Leslie Rubin


Leslie Rubin | Leslie A. Rubin is CEO of Image Matterz Consulting, a global executive, strategic communications consultancy focused on helping leaders develop their voice and business communications skills. Regarded as an expert in executive communications, Leslie has worked with C-Suite business leaders at Cisco Systems, Oracle Corporation and SAP.